{"componentChunkName":"component---src-templates-blog-post-template-js","path":"/ko/blog/her-dating-app-match-group","result":{"pageContext":{"isCreatedByStatefulCreatePages":false,"lang":{"slug":"ko","title":{"a":"한국의 최고의","b":"퀴어 여셩을 위한","c":"데이팅 앱"},"title2":{"a":"세상의 최고의","b":"퀴어 여셩을 위한","c":"데이팅 앱"},"menu":{"about":"질의응답","qa":"연락","glossary":"용어집","guidelines":"커뮤니티 가이드라인","contact":"앱스토어에서 다운로드하기","privacyPolicy":"개인정보보호정책","termsOfUse":"이용약관"},"buttonAppStore":"앱스토어에서 다운로드하기","buttonGooglePlay":"구글 플레이에서 다운로드하기","title3":" Zoe에 대해서 ","paragraph2":"최고의 레즈비언 데이팅 앱에서 여성을 만나보세요. 당신이 좋아요를 한 사람들만 당신에게 답으로 좋아요를 할 수 있습니다.  누가 당신을 좋아했는지 확인하시고 이들과 즉시 매칭이 되세요. 한국어지원팀 24시간 대요. 새로운 사람을 만나세요. 몇 번 스와이프 하기만 하면 됩니다.","noOfRegisteredUsers":{"text":"390먼 등록된 사용자들"},"rating":{"text":"4.5 별점"},"messages":{"text":"달별 보낸 메시지 1600만 개"},"contact":"도움이 필요하세요? 물어볼것이 있어요? <a href=\"mailto:help@zoeapp.co\">help@zoeapp.co</a>에서 지원 팀에 문의해보세요.","footer":"© 2026 Zoe. 우리는 당신을 좋아해요. 복제를 불허함.","footerQrCaption":"스캔하여 다운로드","footerDownloadCta":"앱 다운로드"},"post":{"title":"HER Dating App Now Owned by Match Group (2026)","description":"HER, the dating app for queer women, is now owned by Match Group (Tinder, Hinge, OkCupid). Here's what changed and how independent alternative Zoe compares.","coverImage":"/blog/her-match-group.avif","date":"2026-07-14","authorName":"Zoe Team","authorJob":"Written & reviewed by the Zoe team","slug":"her-dating-app-match-group","content":"HER, one of the best-known dating apps built for lesbian, bisexual, and queer women, isn't an independent company anymore. In May 2025, [Match Group](https://en.wikipedia.org/wiki/Match_Group), the company behind Tinder, Hinge, OkCupid, and Plenty of Fish, acquired HER as part of a push into the queer-women dating market. If you've used HER for a while, or you're comparing lesbian dating apps for the first time, that ownership change is worth knowing before you download anything.\n\nHere's what actually happened, what it means for HER's community, and how Zoe stacks up as a lesbian dating app that's still independently run.\n\n## What happened: Match Group bought HER\n\nMatch Group announced its acquisition of HER in May 2025, [confirmed by Bloomberg](https://www.bloomberg.com/news/articles/2025-05-20/match-group-acquires-her-dating-app-for-queer-women) and [reported in detail by DatingNews](https://www.datingnews.com/apps-and-sites/match-group-acquires-her-to-tap-underserved-queer-market-and-spark-innovation/). HER had built itself into one of the largest apps focused specifically on queer women, and Match Group, already the dominant player in mainstream online dating, folded it into a portfolio that includes Tinder, Hinge, OkCupid, and Plenty of Fish.\n\nFor HER's founder, the deal was framed as a way to get more resources behind a historically underserved market. For Match Group, it's a foothold in queer-women dating, a demographic it didn't have a dedicated app for before.\n\n## What this means for HER users right now\n\nNo major product changes tied to the acquisition have been publicly confirmed since the deal closed. HER still operates as its own app with its own brand. But a few things are worth understanding if you're deciding whether to keep using it, or whether to try it for the first time:\n\n- **HER is no longer an independent, queer-women-founded company.** Decisions about the app's roadmap, moderation, and monetization now sit inside a much larger corporate structure that also runs Tinder and Hinge.\n- **Match Group has shut down other niche apps it acquired or backed once it settled on a strategy.** It closed the Muslim dating app Hawaya in 2023, and shut down the gay dating app Archer in 2026 not long after investing in a competing app, Sniffies. That doesn't mean the same thing will happen to HER, but it's a real pattern worth knowing if you chose HER specifically because it wasn't part of a bigger dating conglomerate.\n- **HER still publishes its own privacy policy, separate from Match Group's**, as of this writing. That's worth double-checking directly if data handling matters to you, since policies can change after an acquisition.\n\nNone of this means HER stopped being a real option for queer women. It does mean the \"independent app built by and for queer women\" pitch that originally set HER apart no longer applies in the same way.\n\n{{cta}}\n\n## HER vs. Zoe: how the two apps compare now\n\nIf ownership matters to you when picking a dating app, here's how HER and Zoe stack up today.\n\n**Parent company**\n- HER: owned by Match Group, alongside Tinder, Hinge, OkCupid, and Plenty of Fish.\n- Zoe: independently run, not owned by a larger dating conglomerate.\n\n**Who's allowed on the app**\n- HER: open to queer women, trans women, nonbinary people, and trans men.\n- Zoe: built specifically for lesbian, bisexual, and queer \"womxn,\" with cis men and hetero couples banned outright.\n\n**Community size**\n- HER: widely described as one of the largest apps focused on queer women.\n- Zoe: 7M+ women worldwide.\n\n**Safety features**\n- HER: photo verification.\n- Zoe: photo verification plus a private mode for browsing without being seen.\n\n**Price**\n- HER: free to join, with a paid subscription tier for extra features.\n- Zoe: free to join, with a paid subscription tier for extra features.\n\nNeither app is wrong to use, and plenty of queer women are happily on both. But if part of what drew you to HER was the idea of a dating app that wasn't owned by the same company running Tinder and Hinge, that's no longer the case, and it's a reasonable moment to look at alternatives.\n\n## Independent lesbian dating apps, if that matters to you\n\nIf you'd rather date on an app that isn't part of the Match Group portfolio, here are a few queer-women-focused options that still are:\n\n- **[Zoe](https://zoe.sng.link/Ao858/pfiyz/54r7)**, best for a safe, women-only community with cis men and hetero couples banned.\n- **Lex**, best for text-first profiles and finding queer community, not just dates.\n- **Fem**, best for video-first profiles if you want to see personality before swiping.\n- **PinkCupid**, best for serious, international dating with a long track record.\n\nFor the full rundown, including apps that aren't Match Group-owned but do have a much larger straight user base to filter through, see our [complete guide to the best lesbian dating apps and sites](/blog/lesbian-dating-apps/).\n\n## Frequently asked questions\n\n### Is HER dating app still just for lesbians?\nHER is still open to queer women, trans women, nonbinary people, and trans men, the same as before the acquisition. What changed is who owns the company behind it: HER is now part of Match Group, which also owns Tinder, Hinge, and OkCupid, rather than being an independent app.\n\n### Did Match Group buying HER change how the app works?\nNo major changes to HER's features or matching have been publicly confirmed since the May 2025 acquisition closed. The app still runs under its own brand. The change is on the ownership and business side, not (so far) the day-to-day user experience.\n\n### What other dating apps does Match Group own?\nMatch Group owns Tinder, Hinge, OkCupid, Plenty of Fish, and Match.com, among others, in addition to HER. It's the largest company in online dating by a wide margin.\n\n### Is there a lesbian dating app that isn't owned by a big dating company?\nYes. Zoe is an independently run dating app built specifically for lesbian, bisexual, and queer women, with cis men and hetero couples banned. Lex and Fem are also independent of the major dating conglomerates.\n\n### Is Zoe a good alternative to HER?\nZoe is a strong option if you want a queer-women dating app that's still independently run, with photo verification, a private mode, and a community of 7M+ women worldwide. Like HER, it's free to join. You can read a fuller comparison in our [guide to the best lesbian dating apps](/blog/lesbian-dating-apps/).\n\n{{cta:bottom}}\n"},"canonicalPath":"/ko/blog/her-dating-app-match-group","alternates":[{"hreflang":"en","path":"/blog/her-dating-app-match-group/"},{"hreflang":"zh-TW","path":"/tw/blog/her-dating-app-match-group/"},{"hreflang":"ko","path":"/ko/blog/her-dating-app-match-group/"},{"hreflang":"ja","path":"/ja/blog/her-dating-app-match-group/"},{"hreflang":"x-default","path":"/blog/her-dating-app-match-group/"}]}}}